George totals his car and spends two days recuperating in the hospital. After he gets out, he knows he needs a new vehicle. George's old car was an Audi that he loved. There is no Audi dealership in his city. Although there are many less expensive vehicles to purchase, George convinces his friend to drive more than 50 miles to a much larger city so that he can purchase a new Audi. For George the hospital stay was a(n) ______________ product, while his purchase of the Audi is a ______________ product.
A) unsought; shopping
B) shopping; specialty
C) convenience; shopping
D) unsought; specialty
E) specialty; specialty

Question

Quizplus · Accepted Answer

The hospital stay is an unsought product because it's not something George planned or wanted, but was necessary due to circumstances. The Audi is a specialty product because George went out of his way to find and purchase a specific brand that he values highly, indicating a strong preference and effort beyond that of a typical shopping product.

George Totals His Car and Spends Two Days Recuperating in the Hospital