Question 1

Consumers spend a great deal of time comparing specialty products to determine the one that best fits their needs

Accepted Answer

The answer of Consumers spend a great deal of time...

Question 2

Packaging is sometimes altered to make it easier to handle in the distribution system.

Accepted Answer

Packaging is often altered or redesigned to make it easier to handle during transportation and distribution. This can include changes in the shape, size, weight, and materials of the packaging.

Question 3

Francis works at the large corporate headquarters of a multinational company. She is a bit of a clean freak. Every week she cleans her office, including the windows. Her favorite window cleaner to use is Windex. In this case, Windex Window Cleaner is which of the following types of business products?

Accepted Answer

MRO (maintenance, repair, and operating) supplies are products that are used to support business operations but are not directly involved in the production of goods or services. Windex Window Cleaner is a maintenance supply that Francis uses to keep her office clean and tidy. It is not an installation, accessory equipment, process material, or component part.

Question 4

George totals his car and spends two days recuperating in the hospital. After he gets out, he knows he needs a new vehicle. George's old car was an Audi that he loved. There is no Audi dealership in his city. Although there are many less expensive vehicles to purchase, George convinces his friend to drive more than 50 miles to a much larger city so that he can purchase a new Audi. For George the hospital stay was a(n) ______________ product, while his purchase of the Audi is a ______________ product.

Accepted Answer

The hospital stay is an unsought product because it's not something George planned or wanted, but was necessary due to circumstances. The Audi is a specialty product because George went out of his way to find and purchase a specific brand that he values highly, indicating a strong preference and effort beyond that of a typical shopping product.

Question 5

Surnames are difficult to protect as brand names.

Accepted Answer

Surnames are often common and not unique, making them difficult to protect as brand names. In addition, many surnames are also used as personal names, further complicating the issue of trademark registration and protection.

Question 6

Rejection can occur at the trial stage of the product adoption process.

Accepted Answer

Rejection is one of the possible outcomes at any stage of the product adoption process, including the trial stage. During this stage, customers are trying the product for the first time and deciding whether to continue using it or not. If they encounter any problems or are dissatisfied with the product, they may reject it and discontinue use.

Question 7

Labels should be a separate feature that can be detached from the package.

Accepted Answer

Labels often contain essential information such as product identification, use instructions, and safety warnings, and are designed to remain attached to the package to ensure this information is always accessible to the consumer.

Question 8

Barbasol Shaving Cream products come in similar-shaped containers with a nozzle. It always puts its brand name on the container in large white letters with a dark blue background. This is an example of

Accepted Answer

The answer of Barbasol Shaving Cream products come in similar-shaped...

Question 9

For which of the following products would multiple packaging most likely be least effective?

Accepted Answer

Multiple packaging is least effective for products that are not frequently used in large quantities by consumers. Heinz vinegar fits this description as it is typically used in smaller amounts and less frequently compared to the other products listed, making multiple packaging less appealing or necessary.

Question 10

Shania loves new electronic products, but she also wants to make sure she gets a good value for her money. Therefore, she waits a few months after a product is introduced to see whether all the kinks are worked out. In the meantime, she reads ratings and reviews. She also turns to her friend John, who is one of the first people to adopt and test out new products. She relies heavily on John's recommendations. When she is satisfied as to its value, she usually buys the product. Shania most likely fits into which category?

Accepted Answer

Shania waits for a few months before buying a new product to ensure that all the kinks are worked out and reads ratings and reviews to make a well-informed purchase decision. She also relies heavily on the recommendations of her friend John, who is one of the first people to adopt and test out new products. Shania exhibits the traits of an early majority, who tend to be more deliberate in their decision-making and rely on the experiences of others before adopting a new product.

Question 11

Mary works as the purchasing agent for the business department at the local college. One of the staff members has asked her to order a new desk chair because the stuffing is coming out of her old one. Mary approves the purchase, and the school buys the desk chair. The more Mary researched the chair, however, the more impressed she became. Mary suffers from back problems, and this desk chair had a number of adjustment settings and strong cushioning. Mary operates her own small consulting business from her home office in her off-hours. The chair she currently has for her desk in the office is highly uncomfortable. Despite its expense, Mary decides to purchase the chair for her home office. The first purchase is a _____________, and the second purchase is a ____________________.

Accepted Answer

The answer of Mary works as the purchasing agent for...

Question 12

The total product offering consists of three interdependent elements: the core product, its supplemental features, and its symbolic or experiential benefits.

Accepted Answer

This statement correctly describes the three elements of the total product offering. The core product is the main product or service being offered, while the supplemental features are additional benefits or services offered alongside it. The symbolic or experiential benefits are the intangible aspects that add value to the product or service, such as a brand's reputation or the emotions evoked by interacting with the product. These three elements work together to create the overall product offering.

Question 13

The depth of product mix is measured by the number of product lines a company offers.

Accepted Answer

The depth of product mix refers to the number of variations within each product line, not the number of product lines a company offers.

Question 14

Brand preference is the highest degree of brand loyalty.

Accepted Answer

Brand preference indicates a consumer's choice of a brand over similar brands, but the highest degree of brand loyalty is brand insistence, where the consumer will accept no substitute.

Question 15

The metal used to construct the body of a bicycle would be _________________. The bicycle seat would be a __________________.

Accepted Answer

The body of a bicycle is a major component part and it requires raw materials to be constructed. Therefore, the first blank should be filled with "raw materials". On the other hand, the seat of a bicycle is an accessory that is added to the body of the bicycle. Therefore, the second blank should be filled with "component part". Choice D is the only option that satisfies both requirements.

Question 16

Profits peak and start to decline in the growth stage.

Accepted Answer

During the growth stage, firms are still expanding their market share and revenues continue to increase. However, as competition increases, profits may peak and start to decline towards the end of the growth stage.

Quiz 11: Product Concepts, Branding, and Packaging