Stacey and Evan are preparing budgets for a new product as well as finalizing plans for the full-scale marketing and manufacturing of the new Genie-Vac. They are in the ____ phase of the new-product development process.
A) test marketing
B) business analysis
C) concept testing
D) product development
E) commercialization

Question

Quizplus · Accepted Answer

The activities described, such as preparing budgets for a new product and finalizing plans for full-scale marketing and manufacturing, are part of the commercialization phase. This is the final phase in the new-product development process where the product is launched into the market.

Stacey and Evan Are Preparing Budgets for a New Product