Seth recently purchased a new Brunswick Billiards table for his recreation room. The next day after delivery, Seth noticed a problem with the way one of the pockets was strung. Since it was a weekend, he didn't expect to have it repaired. However, when he called the store to leave a message, someone answered the phone. She gave Seth a number where he could call a repair representative who would come straight to Seth's house within an hour. Brunswick Billiards is most likely differentiating itself through
A) support of its level of quality.
B) product support services.
C) a helpline feature.
D) product features.
E) customer requests.

Question

Quizplus · Accepted Answer

Brunswick Billiards is differentiating itself through its product support services, as it provided a number for Seth to call to have a repair representative come to his house immediately. This shows that the company is committed to ensuring its customers are satisfied with their product and are willing to go above and beyond to provide support.

Seth Recently Purchased a New Brunswick Billiards Table for His