Which of the following is not a major factor for firms making price decisions?
A) Costs
B) Competition
C) Previous sales
D) Channel member expectations
E) Legal and regulatory issues

Question

Quizplus · Accepted Answer

Previous sales are not a major factor for firms making price decisions. While previous sales data may be used in the pricing decision-making process, it is not typically considered a major factor. The major factors are usually costs, competition, channel member expectations, and legal/regulatory issues.

Which of the Following Is Not a Major Factor for Firms