Which of the following products is most likely to involve personal selling?
A) Blenders at a department store
B) Riding lawn mowers
C) Kindle Fire
D) Picture frames at a hobby supply store
E) Footballs at a sporting goods store

Question

Quizplus · Accepted Answer

Riding lawn mowers are high-ticket items that involve a significant level of customer involvement and education. Personal selling is the most common way to sell such products because salespeople can educate customers on the features and benefits of particular models, answer questions, and help customers make a purchase decision. Blenders, Kindle Fire, picture frames, and footballs are relatively lower-ticket items that customers often buy impulsively or without much assistance from salespeople.

Which of the Following Products Is Most Likely to Involve