Yamaha decided to combat China's counterfeiters by launching new motorcycle models at a similar price as fake products.This would be an example of which of the following strategic options in product piracy:

Question

Quizplus · Accepted Answer

Yamaha's strategy to launch new motorcycle models at a similar price as the counterfeit products directly targets the issue through pricing. This approach aims to make the genuine products more appealing or competitive against the fake ones by aligning the price points, thus addressing the piracy problem through a market-driven strategy rather than legal or communicative means.

Yamaha Decided to Combat China's Counterfeiters by Launching New Motorcycle