Question 1

Most Facebook applications are focused on businesses and educational services.

Accepted Answer

Facebook applications cover a wide range of categories including gaming, entertainment, social networking, and personal productivity, not just businesses and educational services.

Question 2

When others take advantage of a user or service without providing any sort of reciprocal benefit it is called a _____.

Accepted Answer

The answer of When others take advantage of a user...

Question 3

_____ is a term that refers to a closed network or single set of services controlled by one dominant firm.
A) Walled garden
B) Cloud
C) Network effects
D) Free rider problem
E) Localization

Accepted Answer

A walled garden refers to a closed ecosystem in which all operations are controlled by the ecosystem provider. This term is often used to describe a situation where a company restricts access to content and services, requiring users to stay within the controlled space of that company's offerings.

Question 4

Why is Facebook's Open Graph series of APIs for third-party websites significant for the firm?

Accepted Answer

The answer of Why is Facebook's Open Graph series of...

Question 5

Developers who make applications create _____ that have the potential to add value to Facebook beyond what the firm itself provides to its users.
A) switching costs
B) distribution channels
C) one-sided markets
D) complementary benefits
E) private equity shares

Accepted Answer

Developers create applications that offer complementary benefits, enhancing the value of Facebook by providing additional features or services that go beyond what Facebook itself offers.

Question 6

_____ refer to programming hooks, or guidelines, published by firms that tell other programs how to get a service to perform a task such as sending or receiving data.

Accepted Answer

The answer of _____ refer to programming hooks, or guidelines,...

Question 7

Facebook has offered a system where Web site operators can choose to accept a user's Facebook credentials for logging in. Web site operators appreciate this feature because:
A) they can charge users for accessing their content and hence, generate revenue.
B) they can afford to spend less on Web site maintenance.
C) users can access websites without creating an account, reducing a potential barrier to customer acquisition.
D) Facebook's advertising programs offer better revenue for viewed content.
E) they can associate their offerings with the Facebook brand.

Accepted Answer

Using Facebook credentials allows users to access websites without the need to create a new account, which can simplify the login process and potentially reduce barriers for users to sign up or engage with a website's content or services.

Question 8

_____ are systems distributed throughout the Internet (or other network) that help to improve the delivery (and hence loading) speeds of Web pages and other media, typically by spreading access across multiple sites located closer to users.

Accepted Answer

The answer of _____ are systems distributed throughout the Internet...

Question 9

Why is A/B Testing er on mobile?

Accepted Answer

The answer of Why is A/B Testing er on mobile?...

Question 10

Third-party Web sites can choose to accept a user's Facebook credentials to allow the user to access their content.

Accepted Answer

This is possible through Facebook's OAuth 2.0 integration, which allows third-party websites to use Facebook for authentication, enabling users to log in using their Facebook credentials.

Question 11

WeChat has proven to be a successful app-based platform in China. What does WeChat offer? How has Facebook tried to expand Messenger into a platform?

Accepted Answer

The answer of WeChat has proven to be a successful...

Question 12

Facebook acquired WhatsApp for $_________

Accepted Answer

The answer of Facebook acquired WhatsApp for $_________...

Question 13

Facebook enjoys significantly higher click-through rates than Google.

Accepted Answer

Google typically has higher click-through rates (CTR) for its ads compared to Facebook, as Google ads often capture users at the moment of their search intent, leading to higher engagement and CTR.

Question 14

China's fast-growing WeChat is the world's _________largest mobile-messaging service

Accepted Answer

The answer of China's fast-growing WeChat is the world's _________largest...

Question 15

Facebook's growing dominance has given rise to the fear that if increasingly large parts of the Web reside inside a single service, innovation, competition, and exchange may suffer.

Accepted Answer

Facebook's rapid expansion and the increasing amount of content and services it hosts have raised concerns about potential negative impacts on innovation, competition, and the openness of the web, as it could centralize too much control and influence within one platform.

Question 16

Facebook's storage needs have grown by a factor of _______in just four years

Accepted Answer

The answer of Facebook's storage needs have grown by a...

Question 17

When others take advantage of a user or a service without providing any sort of reciprocal benefit, it is called localization.

Accepted Answer

This is called "free riding," not localization. Localization refers to the process of adapting a product or content to a specific locale or market.

Question 18

If increasingly large parts of the Web reside inside a single (and, for the most part, closed) service, innovation, __________, and exchange may suffer.

Accepted Answer

The answer of If increasingly large parts of the Web...

Question 19

In the context of Facebook's business strategy, the walled garden refers to the connections between individuals and organizations.

Accepted Answer

The term "walled garden" in the context of Facebook's business strategy refers to Facebook's practice of keeping its user data and content within its own platform, limiting the ability of users to interact with content and data outside of Facebook's ecosystem.

Question 20

Facebook followed Twitter's _____ with its own Facebook live video streaming tool,

Accepted Answer

The answer of Facebook followed Twitter's _____ with its own...

Quiz 11: Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph