Cisco developed a carburetor for automobiles, which he called the "CiscoCarb." He advertised the carburetor in a national automobile magazine in a full-page advertisement under a caption that read: "Proven Performance-80 kilometres to a litre of gas in any car." The advertisement offered the carburetor for $100 on a 30-day, money back guarantee. Unless proper testing was done to substantiate the claim of 80 kilometres to a litre, a failure of the goods to perform as stated would constitute false or misleading advertising.

Question

Quizplus · Accepted Answer

Advertising claims, especially those related to performance, must be substantiated by adequate testing or evidence. If Cisco did not conduct proper testing to verify the claim of 80 kilometres to a litre, the advertisement could be considered false or misleading, violating advertising standards and potentially consumer protection laws.

Cisco Developed a Carburetor for Automobiles, Which He Called the "CiscoCarb