Cisco developed a carburetor for automobiles, which he called the "CiscoCarb." He advertised the carburetor in a national automobile magazine in a full-page advertisement under a caption that read: "Proven Performance-80 kilometres to a litre of gas in any car." The advertisement offered the carburetor for $100 on a 30-day, money back guarantee. False or misleading advertising of goods is an offence under the Competition Act.

Question

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The advertisement claims an exceptionally high fuel efficiency (80 kilometres to a litre of gas) that is unlikely to be achievable by most, if not all, cars simply by installing a new carburetor. This could be considered false or misleading, which is an offense under the Competition Act.

Cisco Developed a Carburetor for Automobiles, Which He Called the "CiscoCarb