Cisco developed a carburetor for automobiles, which he called the "CiscoCarb." He advertised the carburetor in a national automobile magazine in a full-page advertisement under a caption that read: "Proven Performance-80 kilometres to a litre of gas in any car." The advertisement offered the carburetor for $100 on a 30-day, money back guarantee. For the Crown to successfully obtain a conviction against Cisco under the Competition Act, it must prove that the goods do not perform as claimed, and that Cisco was responsible for the misleading advertisement.

Question

Quizplus · Accepted Answer

The Crown must prove that the advertisement was false or misleading in a material respect, regardless of whether the goods perform as claimed, and that Cisco knowingly or recklessly made the misleading representation.

Cisco Developed a Carburetor for Automobiles, Which He Called the "CiscoCarb