Question 1

CTV arrived on the scene in what year?

Accepted Answer

CTV, the Canadian television network, was officially launched in 1961.

Question 2

In what year did Canadians' use of the internet for news, information, and entertainment surpass that of television, marking a shift in how we consume popular culture?

Accepted Answer

In 2010, Canadians' use of the internet for news, information, and entertainment surpassed that of television, indicating a significant shift in media consumption habits.

Question 3

The era of televised hockey began in Canada in what year?

Accepted Answer

The first televised hockey game in Canada was broadcast by CBC on November 1, 1952.

Question 4

The sports-media complex share not only economic interests but also _____ interests.

Accepted Answer

The sports-media complex often shares ideological interests, as both industries can influence public opinion and societal norms through the content they produce and promote.

Question 5

Beginning in the 1960s, the imperatives of television dictated substantial changes to televised sport, including all of the following EXCEPT:

Accepted Answer

The correct answer is A because television's influence on sports often involved strategies to increase revenue and viewership, such as TV timeouts, franchise relocations, and prime time scheduling, rather than reducing broadcasting fees.

Question 6

You are discussing with your mom the notion presented by Bruce Kidd that the partnership between CBC and the NHL distorted the development of Canadian sport. On which of the following points will you base your argument?

Accepted Answer

The argument is based on the idea that the extensive coverage of the NHL by CBC limited the visibility and development of other sports, particularly women's sports, by not providing them with equal airtime or opportunities for exposure.

Question 7

In the 2010 Vancouver Olympics, how many Canadians watched the gold-medal men's hockey match against the US?

Accepted Answer

The answer of In the 2010 Vancouver Olympics, how many...

Question 8

Broadcasters such as Rogers battle to win the rights to televise dramatic, popular, live sport content in order to secure subscribers and:

Accepted Answer

Securing popular live sports content allows broadcasters to assemble large, engaged audiences, which are highly attractive to advertisers. This is a key revenue source for broadcasters.

Question 9

Which of the following developments did NOT signal a power shift in Canadian broadcasting in the 1980s and 1990s towards the subordination of public interest and to private, commercial interests?

Accepted Answer

The decision by the CBC to televise fewer NHL hockey games is more indicative of programming choices and does not directly signal a shift towards the subordination of public interest to private, commercial interests. The other options directly relate to changes in policy, technology, and funding that impacted the balance between public and private interests in broadcasting.

Question 10

Which broadcaster holds the record for both largest media rights deal in NHL history and Canada's largest sports media rights agreement?

Accepted Answer

Rogers Communications holds the record for both the largest media rights deal in NHL history and Canada's largest sports media rights agreement, having secured a 12-year deal worth $5.2 billion CAD in 2013, granting them national broadcasting rights for the NHL in Canada.

Question 11

Which of the following is best defined as the institution that produces and distributes information, interpretation, and entertainment to mass audiences?

Accepted Answer

Mass media encompasses all the platforms and tools used for distributing information, interpretation, and entertainment to large audiences, including television, radio, newspapers, the internet, and more.

Question 12

We refer to a market dominated by a small number of firms as a/an:

Accepted Answer

An oligopoly is a market structure in which a few firms dominate the market, unlike a monopoly where only one firm controls the market.

Question 13

Regarding the television coverage of the 1972 Summit Series in hockey between Team Canada and the Soviet Union, what was interesting about it was:

Accepted Answer

DThe 1972 Summit Series was unique in its television coverage because both CBC and CTV, two of Canada's major broadcasters, were granted dual rights to broadcast all the games. This arrangement was quite unusual for a sporting event of such significance. Additionally, the broadcasting was split between the two networks, with CBC televising the first four games played in Canada and CTV televising the last four games played in the Soviet Union. This division allowed both networks to share the historic event with Canadian audiences, ensuring widespread coverage across the country.

Question 14

Nolan notes that CTV might have never emerged as a network were it not for

Accepted Answer

The answer of Nolan notes that CTV might have never...

Question 15

A key reason stated in the text for the economic importance of live broadcasting sports content is that:

Accepted Answer

Live sports broadcasting is economically important because viewers cannot skip commercials, unlike with recorded content where they can use fast-forward functions.

Question 16

Which of the following is FALSE regarding the CBC's new arrangement to continue broadcasting Hockey Night in Canada until 2026?

Accepted Answer

CBC retains the right to promote its other programs during the Hockey Night in Canada broadcasts, despite the arrangement with Rogers for editorial control and the financial aspects of the deal.

Question 17

While _____ was intended to be a public instrument of nationhood, _____ was the first national private network in Canada.

Accepted Answer

CBC was intended to be a public instrument of nationhood, while CTV was the first national private network in Canada.

Question 18

The key targeted demographic within the 'audience commodity' for sports like golf was overwhelmingly all of the following EXCEPT:

Accepted Answer

The key demographic targeted within the 'audience commodity' for sports like golf traditionally includes males, those who are affluent, and white individuals, but not specifically young people. The emphasis has often been on older demographics who have more disposable income and leisure time.

Question 19

The early days of Canadian television and the televised sports-media complex represented an era when the ideological values of public service broadcasting were relatively dominant in Canadian society. Which of the following is one of these ideological values?

Accepted Answer

Universal accessibility is a key ideological value of public service broadcasting, ensuring that content is available to all members of society regardless of their location or socio-economic status.

Question 20

In 1984, the CRTC licensed Canada's first 24-hour cable sports specialty channel. This channel was _____ and it was owned by ______.

Accepted Answer

In 1984, the Canadian Radio-television and Telecommunications Commission (CRTC) licensed TSN (The Sports Network) as Canada's first 24-hour cable sports specialty channel, and it was initially owned by Labatt Brewing Company, among other investors.

Quiz 11: Sport, Media, and Ideology