Daniel is going through the checkouts at his local Maritime area Sobeys grocery store when he notices a new flavour of Trident gum and adds it to his items. This gum is an example of a(n):
A) convenience item.
B) routine purchase.
C) loss leader.
D) impulse item.

Question

Quizplus · Accepted Answer

Impulse items are products that a shopper buys without prior planning when they see them, typically because of a sudden urge. Daniel's decision to add the new flavour of Trident gum to his items upon noticing it at the checkout illustrates this behavior.

Daniel Is Going Through the Checkouts at His Local Maritime