Question 1

People with low self-esteem take more risks than others. Since they don't expect to succeed, they feel they don't have much to lose.

Accepted Answer

People with low self-esteem often avoid taking risks due to fear of failure or negative outcomes, which contradicts the belief that they take more risks because they have less to lose.

Question 2

A statement such as "I would probably make a good actor" would most likely come from a person who is:

Accepted Answer

This statement reflects a person's self-assessment and confidence in potentially excelling in a role, which is characteristic of individuals high in self-monitoring abilities. These individuals are adept at adjusting their behavior to fit various situations, indicating a positive self-perception in their ability to perform roles like acting.

Question 3

By day Jason is a busy executive, at home he is a caring father, and on the weekends he is a competitive race-car driver. Using concepts from the textbook, how would you explain these very different manifestations of the self?

Accepted Answer

The answer of By day Jason is a busy executive,...

Question 4

Al was considered a low self-monitor, so when he purchased running shoes he was not concerned with the impressions they made on others.

Accepted Answer

Low self-monitors are less concerned with social acceptability and more focused on their own beliefs and preferences, so Al's lack of concern about others' impressions aligns with being a low self-monitor.

Question 5

A professor came to class dressed in a formal shirt and tie. He stated that he would like to explain the concept of self. He took off his tie and shirt. Underneath he had on a t-shirt with a picture of a handsome tennis player on the front. Then the professor turned around to show a picture of a cartoon clown on the back. "All of these are who I am," he said. What point was the professor trying to make, and what did the different dress and icons most likely represent?

Accepted Answer

The answer of A professor came to class dressed in...

Question 6

To target consumers with high self-esteem, a food manufacturer should consider releasing portion-controlled snack items since people with high self-esteem feel they are in control over what they eat.

Accepted Answer

People with high self-esteem might not necessarily prefer portion-controlled snack items, as their confidence in self-control over eating habits does not imply a preference for portion-controlled foods. They might be equally or more interested in other types of food products that align with their lifestyle or health goals.

Question 7

While one may evaluate one's self positively overall, certain parts or "sides" of the self may be evaluated more positively than others.

Accepted Answer

This statement reflects the concept of multifaceted self-esteem, where individuals can have varying levels of self-esteem in different areas of their lives, such as academic, social, physical, etc., leading to a more complex and nuanced self-evaluation.

Question 8

Consumers who score high on a scale of public self-consciousness:

Accepted Answer

Individuals with high public self-consciousness are more aware of how they are perceived by others, leading them to be more interested in their appearance, which explains why they are often heavy users of cosmetics and interested in clothing.

Question 9

Ben is a little nervous about how he will be perceived when he arrives for a job interview. He got his hair cut and wore his most expensive business suit so he would appear more like the person the firm would hire at an executive level. He knows that he "cleans up well" and hopes that will compensate for a weak resume. Explain in terms of symbolic interactionism what Ben is doing.

Accepted Answer

The answer of Ben is a little nervous about how...

Question 10

Symbolic interactionism stresses that people are influenced by the interpretations of meaning shared by others in a symbolic environment.

Accepted Answer

The answer of Symbolic interactionism stresses that people are influenced...

Question 11

Dave has a large discrepancy between his ideal self and actual self. It would be unwise for marketers to target people like Dave using fantasy appeals, since what is shown in such ads is way out of reach of what they believe they can do.

Accepted Answer

Fantasy appeals in marketing can be highly effective for individuals like Dave who have a large discrepancy between their ideal self and actual self, as these appeals tap into their desires to bridge that gap, making the product more appealing as a means to achieve their ideal self.

Question 12

A person's conception of an "ideal self" is molded in part by seeing people in ads who seem successful or attractive.

Accepted Answer

Exposure to media and advertising often presents images of success, attractiveness, and idealized lifestyles, which can influence individuals' perceptions of their ideal selves by setting standards they may aspire to.

Question 13

Self-consciousness with consumers may vary from situation to situation.

Accepted Answer

Self-consciousness in consumers can vary depending on the situation, as different contexts may trigger varying levels of self-awareness and concern about how one is perceived by others.

Question 14

The self-concept refers to all of the products that make up the individual's sense of self.

Accepted Answer

The self-concept refers to the individual's perception of themselves, including their beliefs, feelings, and thoughts about their own identity, rather than physical products.

Question 15

How can marketing play a role in determining self-esteem?

Accepted Answer

The answer of How can marketing play a role in...

Question 16

What is self-esteem? How do persons low or high in self-esteem differ?

Accepted Answer

The answer of What is self-esteem? How do persons low...

Question 17

When shopping, Denise chooses clothing and other products that will allow her to present herself in a positive light to others. Denise is a person that engages in the practice of:

Accepted Answer

Impression management is the process of controlling the impressions other people form about an individual, group, or organization. Denise's behavior of choosing clothing and products to present herself positively to others is a classic example of impression management, where she is consciously or unconsciously attempting to influence the perceptions of others regarding her personality, abilities, or any other attributes.

Question 18

When people who are low in appearance self-esteem encounter a store mannequin, they may feel threatened and tend to denigrate the products the model wears.

Accepted Answer

Research has shown that individuals with low appearance self-esteem can feel threatened when they encounter idealized images or representations, such as store mannequins, leading them to react negatively towards the products associated with those images as a way to cope with the induced threat to their self-image.

Question 19

Research shows that those who have a low sense of collective self-esteem about their gender identity:

Accepted Answer

The answer of Research shows that those who have a...

Question 20

Explain the concepts of the ideal and actual selves. How do they differ? How can marketers bridge the gaps between these two selves?

Accepted Answer

The answer of Explain the concepts of the ideal and...

Quiz 5: The Self