Question 1

Psychologists describe a new phenomenon known as the Google effect, the tendency for people to rely too heavily on the ability to readily access content online and, as a result, to be less likely to remember certain details.

Accepted Answer

The Google effect, also known as digital amnesia, refers to the tendency to forget information that can be easily found online by using internet search engines such as Google, leading to a reduced effort in retaining this information in memory.

Question 2

________ memories are memories for events that are personally relevant.
A) Semantic
B) Sensory
C) Episodic
D) Narrative

Accepted Answer

Episodic memories are a type of long-term memory that involves the recollection of specific events, situations, and experiences that are personally relevant to an individual. These memories include contextual details such as the time and place of the event, and they are autobiographical in nature.

Question 3

The two basic measures of advertising impact used in the industry are:
A) power and persuasiveness.
B) readership and remembrance.
C) recognition and recall.
D) reliability and recall.

Accepted Answer

Recognition and recall are the two basic measures of advertising impact. Recognition measures if consumers recognize or remember seeing an ad, while recall tests if consumers can remember the content of an ad without being prompted.

Question 4

How are unipolar emotions and mixed emotions different?
A) Mixed emotions have both positive and negative components, while unipolar emotions are either wholly positive or wholly negative.
B) Mixed emotions are either wholly positive or wholly negative, while unipolar emotions have both positive and negative components.
C) Mixed emotions lead to better recall of a situation than unipolar emotions.
D) They are not different. They refer to the same thing.

Accepted Answer

Mixed emotions are characterized by the simultaneous presence of both positive and negative components, whereas unipolar emotions are defined as being entirely positive or entirely negative, without a mix of feelings.

Question 5

Melissa knows that when she goes to the dentist she must make an appointment, show up on time, bring proof of insurance, and have her teeth cleaned before any other dental services will be performed. With respect to her visit to the dentist, Melissa has learned a knowledge technique known as a:
A) service script.
B) punishment-avoidance technique.
C) competitive-distinction process.
D) maturation process.

Accepted Answer

A service script is a sequence of actions or steps that a customer expects to follow in a service encounter, like visiting the dentist. Melissa's understanding of the steps involved in a dental visit (making an appointment, showing up on time, bringing proof of insurance, and having her teeth cleaned before any other services) is an example of a service script.

Question 6

In a typical ________ test, subjects are shown ads one at a time and asked if they have seen them before.
A) recall
B) recognition
C) remembrance
D) recovery

Accepted Answer

In a recognition test, subjects are asked to identify previously seen items or information, such as ads, from among several options, which directly aligns with the scenario described.

Question 7

What is an associative network model?

Accepted Answer

The answer of What is an associative network model?...

Question 8

With respect to pictorial versus verbal cues, is one picture worth a thousand words? What does available data tell us?
A) Verbal and pictorial cues are basically equal.
B) Verbal cues are stronger over time.
C) Information presented in picture form is more likely to be recognized later.
D) Information presented in verbal form is more likely to be recognized later.

Accepted Answer

Information presented in picture form is more likely to be recognized later, according to the picture superiority effect, which suggests that images are more likely to be remembered than words.

Question 9

Identify the three components of the memory system.

Accepted Answer

The answer of Identify the three components of the memory...

Question 10

In the information-processing approach to memory, one could think of the result of the storage stage as being similar to a:
A) wheel.
B) warehouse.
C) boomerang.
D) kaleidoscope.

Accepted Answer

The storage stage in the information-processing approach to memory is similar to a warehouse because it involves keeping or storing information for later retrieval, much like how a warehouse stores items until they are needed.

Question 11

Dove wants to encourage consumer recognition and recall of their new line of men's hair-care products. Given what you know about the consumer memory process, how would you meet the brand's goals?

Accepted Answer

The answer of Dove wants to encourage consumer recognition and...

Question 12

What is nostalgia? How do marketers use nostalgia?

Accepted Answer

The answer of What is nostalgia? How do marketers use...

Question 13

With respect to the information-processing approach to memory formulation, in the ________ stage, information is entered in a way the system will recognize.
A) storage
B) retrieval
C) encoding
D) decoding

Accepted Answer

In the information-processing approach to memory, the encoding stage is where information is transformed into a form that the system can recognize and use.

Question 14

As consumers, the online environment and the physical store that impacts memory and purchase can have a connection referred to as the "cue-of-the-cloud" effect. Discuss this effect and subsequent implications.

Accepted Answer

The answer of As consumers, the online environment and the...

Question 15

Individual cognitive or physiological factors are responsible for some of the differences in retrieval ability among people.

Accepted Answer

Individual differences in cognitive abilities, such as memory capacity, attention, and processing speed, as well as physiological factors like brain structure and function, can influence how effectively and efficiently a person can retrieve information.

Question 16

Contemporary research assumes that the mind processes, stores, and recalls some data in ways similar to a computer.

Accepted Answer

Contemporary cognitive psychology often uses the information processing model, which likens the mind to a computer in terms of how it processes, stores, and retrieves information.

Question 17

Donalda was stopped in the mall by a market researcher, who asked her what ads she had seen on TV the evening before. This is an example of:
A) recognition tests.
B) short-term memory tests.
C) recall tests.
D) observational learning tests.

Accepted Answer

Asking Donalda to remember and describe the ads she saw on TV the evening before without providing her with options to choose from is an example of a recall test, which measures her ability to retrieve information from memory without cues.

Question 18

One way marketers can trigger nostalgia in an individual is by:
A) increasing brand equity.
B) having the marketer's product present in their evoked set.
C) introducing a retro brand.
D) creating a new fashionable trend.

Accepted Answer

Introducing a retro brand can trigger nostalgia in individuals by reminding them of past experiences, products, or emotions associated with a previous era. This marketing strategy leverages the fond memories and sentiments people have for the past to create a connection with the product.

Question 19

How does encoding help determine how a memory will be represented? Provide an example of this.

Accepted Answer

The answer of How does encoding help determine how a...

Question 20

In the information-processing approach to memory, ________ refers to how the mind accesses information.
A) storage
B) retrieval
C) encoding
D) decoding

Accepted Answer

Retrieval refers to the process of accessing information stored in memory, which is a key concept in the information-processing approach to understanding how the mind works.

Quiz 3: Learning and Memory

Psychologists describe a new phenomenon known as the Google effect, the tendency for people to rely too heavily on the ability to readily access content online and, as a result, to be less likely to remember certain details.

________ memories are memories for events that are personally relevant.

The two basic measures of advertising impact used in the industry are:

How are unipolar emotions and mixed emotions different?

Melissa knows that when she goes to the dentist she must make an appointment, show up on time, bring proof of insurance, and have her teeth cleaned before any other dental services will be performed. With respect to her visit to the dentist, Melissa has learned a knowledge technique known as a:

In a typical ________ test, subjects are shown ads one at a time and asked if they have seen them before.

What is an associative network model?

With respect to pictorial versus verbal cues, is one picture worth a thousand words? What does available data tell us?

Identify the three components of the memory system.

In the information-processing approach to memory, one could think of the result of the storage stage as being similar to a:

Dove wants to encourage consumer recognition and recall of their new line of men's hair-care products. Given what you know about the consumer memory process, how would you meet the brand's goals?

What is nostalgia? How do marketers use nostalgia?

With respect to the information-processing approach to memory formulation, in the ________ stage, information is entered in a way the system will recognize.

As consumers, the online environment and the physical store that impacts memory and purchase can have a connection referred to as the "cue-of-the-cloud" effect. Discuss this effect and subsequent implications.

Individual cognitive or physiological factors are responsible for some of the differences in retrieval ability among people.

Contemporary research assumes that the mind processes, stores, and recalls some data in ways similar to a computer.

Donalda was stopped in the mall by a market researcher, who asked her what ads she had seen on TV the evening before. This is an example of:

One way marketers can trigger nostalgia in an individual is by:

How does encoding help determine how a memory will be represented? Provide an example of this.

In the information-processing approach to memory, ________ refers to how the mind accesses information.