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Business
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Globale Consumer Behavior
Quiz 11: Groups and Social Media
Path 4
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Question 21
True/False
Special military groups like Navy Seals require conformity to an extreme level. This is created by establishing an extreme fear of deviance.
Question 22
True/False
The influence of others' opinions is at times more powerful than one's own perceptions.
Question 23
True/False
A membership reference group comprises idealized figures such as successful business people, athletes, or performers.
Question 24
True/False
A person or group with the means to provide positive reinforcement is said to have expert power.
Question 25
True/False
People we admire influence us because they hold referent power.
Question 26
True/False
An individual's motivation to distance him or herself from a negative reference group can be as powerful or more powerful than your desire to please a positive group.
Question 27
Multiple Choice
Phillipe is a member of a small Harley-Davidson motorcycle club. Members meet once a week to ride and talk about their bikes. This club might exert a ________ influence on Phillipe as he decides which model of bike he buys for his girlfriend.
Question 28
Multiple Choice
Within groups, informal rules of behavior are called ________.
Question 29
True/False
If a person has social power, he or she has the ability to alter the actions of others.
Question 30
Multiple Choice
________ happens when we do not devote as much time and effort to a task as we could because our contribution is part of a larger group effect.
Question 31
True/False
Janet was very orderly around her apartment. Everything in her apartment was always very neat and clean. At a public park, Janet took some trash out of her car and threw it toward a trash container. Some of it fell on the ground. Janet just shrugged and said, "The trash guys will get it," and drove off. This is an example of deindividuation.
Question 32
Multiple Choice
Angela belongs to a film club that selects and views classic movies once a month. Angela won't watch scary movies on her own, but agrees to watch the classic vampire film with the club because almost all of the other club members voted to see it. This example demonstrates which factor of conformity?
Question 33
True/False
Nate searches famous people and tries to buy products that they endorse. For Nate, these celebrities serve as an aspirational reference group.
Question 34
True/False
For an average citizen, a Supreme Court Justice is more likely to possess coercive power than legitimate power.
Question 35
Multiple Choice
If a firefighter told you to leave your apartment, you would comply because the firefighter has ________ power.
Question 36
True/False
Referent power involves one person admiring the qualities of another person and trying to copy that person's behaviors.
Question 37
True/False
A membership reference group consists of people we actually know. In contrast although we don't know those in an aspirational reference group, we admire them anyway.
Question 38
True/False
According to the principle of least interest, a person will gain power in a group as she decreases her commitment to the group.
Question 39
Multiple Choice
Every summer, thousands of motorcycle enthusiasts converge at Sturgis, South Dakota, for a motorcycle rally. They fill up every campground, motel, and hotel, in the vicinity. This annual rally illustrates a(n) ________.