Question 1

Which of the following is the best tool that helped to define the era of the rebirth of the Internet as a social, interactive medium from its original roots as a form of one-way transmission from producers to consumers.
A) web 2.0
B) B2C e-commerce
C) economics of information
D) compulsive consumption

Accepted Answer

Web 2.0 represents the transition of the Internet from a collection of static websites to a dynamic and interactive platform, allowing users to interact, collaborate, and share content, thus defining the era of the Internet as a social, interactive medium.

Question 2

Which term refers to the online means of communication, conveyance, and collaboration among the interdependent and interconnected networks of people, communities, and organizations?
A) open data partnership
B) social media
C) synchronous interaction
D) asynchronous interaction

Accepted Answer

Social media refers to the online platforms and tools that people use to share content, interact, and create communities. It encompasses the means of communication, conveyance, and collaboration among networks of people, communities, and organizations.

Question 3

________ is a term which refers to the ability of people voicing their opinions about products, brands, and companies on blogs, podcasts, and social networking sites
A) Virtual brand communities
B) User Generated Content
C) Database marketing
D) Green marketing

Accepted Answer

User Generated Content refers to the content created by users, such as reviews, comments, and posts on social media, blogs, and podcasts, where they share their opinions about products, brands, and companies.

Question 4

Consumers and the items they consume can take many forms. Give examples of three different types of consumers and examples of three different types of items they could consume, including products, services, and ideas.

Accepted Answer

The answer of Consumers and the items they consume can...

Question 5

A product that helps to establish the user's identity is called a self-concept attachment.

Accepted Answer

A self-concept attachment is a product that helps to establish the user's identity by providing a sense of belonging and self-worth.

Question 6

Discuss the positive and negative consequences of today's culture of participation that is enabled by social media platforms.

Accepted Answer

The answer of Discuss the positive and negative consequences of...

Question 7

Describe a virtual brand community. Create an example of a new community that demonstrates the concept.

Accepted Answer

The answer of Describe a virtual brand community. Create an...

Question 8

Consumer behavior is irrelevant to our understanding of both public policy issues (e.g., ethical marketing practices) and the dynamics of popular culture.

Accepted Answer

Understanding consumer behavior is crucial for both public policy issues, such as ethical marketing practices, and the dynamics of popular culture, as it helps in designing effective policies and understanding cultural trends influenced by consumer choices and preferences.

Question 9

Explain the term "social media."

Accepted Answer

The answer of Explain the term "social media."...

Question 10

People often buy products for what they mean, not what they do.

Accepted Answer

People frequently purchase products based on the symbolic meaning or status they confer, rather than solely for their functional utility. This behavior is influenced by social, psychological, and cultural factors.

Question 11

Explain the term "user-generated content."

Accepted Answer

The answer of Explain the term "user-generated content."...

Question 12

Facebook, Twitter, and Instagram are examples of a ________.
A) local interaction
B) social interactive medium
C) one way transmission
D) horizontal interaction

Accepted Answer

Facebook, Twitter, and Instagram are platforms that allow users to interact with each other, share content, and engage in conversations, making them social interactive mediums.

Question 13

Explain what is meant by relationship marketing.

Accepted Answer

The answer of Explain what is meant by relationship marketing....

Question 14

A digital native is someone who ________.
A) grew up in a "wired" and highly networked area
B) uses alternate reality games frequently
C) participates in database marketing
D) belongs to a consumption community

Accepted Answer

Digital natives are individuals who grew up in an environment rich with digital technology, such as the internet, smartphones, and other digital devices, making them highly familiar and comfortable with these technologies from a young age.

Question 15

Texting, tweeting, Facebooking, or pinning favorite items on Pinterest are an accepted part of daily life.

Accepted Answer

These activities are common forms of communication and social interaction in the digital age, widely accepted and integrated into daily life for personal, social, and sometimes professional purposes.

Question 16

A metropolitan area with a total population of more than 10 million people is called a(n) ________.
A) metro area
B) megacity
C) metroplex
D) developing economy

Accepted Answer

A megacity is defined as a metropolitan area with a total population of more than 10 million people.

Question 17

Explain the difference between a need and a want. Provide an example of each.

Accepted Answer

The answer of Explain the difference between a need and...

Question 18

When a person buys a product for emotional reasons, the need is ________.
A) utilitarian
B) functional
C) interdependent
D) hedonic

Accepted Answer

Hedonic needs are related to the emotional aspects of purchasing products, such as pleasure, excitement, or satisfaction, rather than practical or functional aspects.

Question 19

The growth of the internet has created ________.
A) segmentation strategies
B) consumption communities
C) behavioral processes
D) mass cultures

Accepted Answer

The internet has facilitated the creation of consumption communities, where individuals with similar interests or purchasing habits can connect, share, and engage with each other, regardless of their physical locations.

Question 20

Positivism is sometimes called ________.
A) paradigm
B) modernism
C) westernism
D) none of the above

Accepted Answer

Positivism is sometimes referred to as modernism because it is associated with the ideas of the Enlightenment and the modern scientific approach to understanding the world, emphasizing empirical evidence and the scientific method.

Quiz 1: Buying, Having, and Being: an Introduction to Consumer Behavior

Which of the following is the best tool that helped to define the era of the rebirth of the Internet as a social, interactive medium from its original roots as a form of one-way transmission from producers to consumers.

Which term refers to the online means of communication, conveyance, and collaboration among the interdependent and interconnected networks of people, communities, and organizations?

________ is a term which refers to the ability of people voicing their opinions about products, brands, and companies on blogs, podcasts, and social networking sites

Consumers and the items they consume can take many forms. Give examples of three different types of consumers and examples of three different types of items they could consume, including products, services, and ideas.

A product that helps to establish the user's identity is called a self-concept attachment.

Discuss the positive and negative consequences of today's culture of participation that is enabled by social media platforms.

Describe a virtual brand community. Create an example of a new community that demonstrates the concept.

Consumer behavior is irrelevant to our understanding of both public policy issues (e.g., ethical marketing practices) and the dynamics of popular culture.

Explain the term "social media."

People often buy products for what they mean, not what they do.

Explain the term "user-generated content."

Facebook, Twitter, and Instagram are examples of a ________.

Explain what is meant by relationship marketing.

A digital native is someone who ________.

Texting, tweeting, Facebooking, or pinning favorite items on Pinterest are an accepted part of daily life.

A metropolitan area with a total population of more than 10 million people is called a(n) ________.

Explain the difference between a need and a want. Provide an example of each.

When a person buys a product for emotional reasons, the need is ________.

The growth of the internet has created ________.

Positivism is sometimes called ________.