Question 1

Which of the following is true of direct marketing?

Accepted Answer

Direct marketing allows businesses to directly communicate with their customers and measure the effectiveness of their campaigns, making it possible to calculate the return on investment (ROI) accurately. This is because direct marketing campaigns often include mechanisms for tracking responses, such as unique URLs, promo codes, or customer inquiries, which can be directly linked to the campaign.

Question 2

Telemarketing can be very effective for charitable organizations.

Accepted Answer

Telemarketing allows charitable organizations to directly engage with potential donors, explain their causes in detail, and personalize their appeals, which can significantly increase the chances of receiving donations.

Question 3

In an attempt to promote gymnastic products among teenagers,Metal.Inc ,uses the series Make It or Break It,on CW.In this case Make It or Break It is being used as a(n)_____.

Accepted Answer

"Make It or Break It" is being used as a vehicle to promote gymnastic products among teenagers, meaning it's the medium or method through which Metal.Inc is advertising or getting its message across to the target audience.

Question 4

In terms of readership and advertising dollars,magazines and newspapers have remained unaffected by the Internet.

Accepted Answer

Magazines and newspapers have experienced significant declines in both readership and advertising revenue due to the rise of the Internet, as audiences and advertisers have shifted towards digital platforms.

Question 5

What are the advantages and disadvantages of competitive parity?

Accepted Answer

The answer of What are the advantages and disadvantages of...

Question 6

The general types of communication like television and radio are referred to as _____.

Accepted Answer

The answer of The general types of communication like television...

Question 7

List and describe the various types of promotional budgets.

Accepted Answer

The answer of List and describe the various types of...

Question 8

What are the advantages and disadvantages of the objective and task method?

Accepted Answer

The answer of What are the advantages and disadvantages of...

Question 9

Advertising is a form of free promotion.

Accepted Answer

Advertising is a paid form of promotion where businesses pay to showcase their products or services to the public.

Question 10

Small companies are likely to use the _____ method.

Accepted Answer

The answer of Small companies are likely to use the...

Question 11

_____ provide continuous access to people on the go although reception may vary in different markets.

Accepted Answer

The answer of _____ provide continuous access to people on...

Question 12

Direct marketing is very intrusive and many consumers may ignore attempts to reach them.

Accepted Answer

Direct marketing can be perceived as intrusive because it involves unsolicited contact with consumers, often through methods like telemarketing, email spam, and direct mail, leading many consumers to ignore these attempts.

Question 13

The _____ is a budgeting technique based on companies spending within their means to promote a product.

Accepted Answer

The answer of The _____ is a budgeting technique based...

Question 14

The objective and task method bases a budget on a company's _____.

Accepted Answer

The answer of The objective and task method bases a...

Question 15

What are the advantages and disadvantages of the percent-of-sales method?

Accepted Answer

The answer of What are the advantages and disadvantages of...

Question 16

Direct marketing leaves little scope for organizations to target a specific set of customers.

Accepted Answer

Direct marketing is specifically designed to target a specific set of customers by sending personalized messages through various channels like email, mail, or phone, allowing organizations to focus on a particular segment of their market.

Question 17

A(n)_____ is the specific means within a(n)medium to reach a selected target market.

Accepted Answer

The answer of A(n)_____ is the specific means within a(n)medium...

Question 18

Telemarketing is an example of:

Accepted Answer

Telemarketing is a form of direct marketing that involves reaching out to potential customers via telephone.

Question 19

_____ is a budgeting method that relies heavily on competitive intelligence.

Accepted Answer

The answer of _____ is a budgeting method that relies...

Question 20

What are the advantages and disadvantages of the affordable method?

Accepted Answer

The answer of What are the advantages and disadvantages of...

Quiz 11: Integrated Marketing Communications and Traditional Media Marketing

Which of the following is true of direct marketing?

Telemarketing can be very effective for charitable organizations.

In an attempt to promote gymnastic products among teenagers,Metal.Inc ,uses the series Make It or Break It,on CW.In this case Make It or Break It is being used as a(n) _____.

In terms of readership and advertising dollars,magazines and newspapers have remained unaffected by the Internet.

What are the advantages and disadvantages of competitive parity?

The general types of communication like television and radio are referred to as _____.

List and describe the various types of promotional budgets.

What are the advantages and disadvantages of the objective and task method?

Advertising is a form of free promotion.

Small companies are likely to use the _____ method.

_____ provide continuous access to people on the go although reception may vary in different markets.

Direct marketing is very intrusive and many consumers may ignore attempts to reach them.

The _____ is a budgeting technique based on companies spending within their means to promote a product.

The objective and task method bases a budget on a company's _____.

What are the advantages and disadvantages of the percent-of-sales method?

Direct marketing leaves little scope for organizations to target a specific set of customers.

A(n)_____ is the specific means within a(n)medium to reach a selected target market.

Telemarketing is an example of:

_____ is a budgeting method that relies heavily on competitive intelligence.

What are the advantages and disadvantages of the affordable method?