Having a city-specific strategy is always a better choice than country-specific strategy in emerging markets.

Question

Quizplus · Accepted Answer

The decision to bring the strategy level down to the city-level does not depend on being in an emerging market or in an advanced market.Instead,it is often a question of scale and pace: Does the city have enough scale to make it a stand-alone unit for a separate strategy? And is the pace of change mostly economic growth so high that a separate city-specific strategy is required?

Having a City-Specific Strategy Is Always a Better Choice Than