A "regional" strategy becomes feasible when:
A) Geographic regions or groups of countries are sufficiently large and internally homogeneous markets but differ substantially from other regions or groups
B) Geographic regions or groups of countries are sufficiently small and internally homogeneous markets but differ substantially from other regions or groups
C) Geographic regions or groups of countries are sufficiently large and internally homogeneous markets but differ marginally from other regions or groups
D) Geographic regions or groups of countries are sufficiently small and internally homogeneous markets but differ marginally from other regions or groups

Question

Quizplus · Accepted Answer

A regional strategy becomes feasible when geographic regions or groups of countries are sufficiently large and internally homogeneous markets but differ substantially from other regions or groups. This allows companies to target their marketing and distribution efforts to the specific needs and preferences of those regions, without having to deal with too much variation within the region itself or too much competition from other regions.

A "Regional" Strategy Becomes Feasible When