In transnational companies like Unilever,products,functions,and geographic regions are coordinated in a differentiated manner,accounting for the respective demands for integration and responsiveness.

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"Unilever has thus moved in sequence from a symmetrical organization managed through a uniformly decentralized federation to a much more differentiated one: differentiating first by product,then by function,and finally by geography.

In Transnational Companies Like Unilever,products,functions,and Geographic Regions Are Coordinated in a Differentiated