Market segmentation:
A)is the process by which a market is divided into distinct subsets of customers with similar needs and characteristics
B)should only be utilised in developed countries
C)is not conducted until after targeting has been conducted
D)is conducted after positioning has been conducted

Question

Quizplus · Accepted Answer

Market segmentation involves dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing mixes. It is a fundamental concept in marketing strategy and is typically conducted before targeting and positioning, making options B, C, and D incorrect.

Market Segmentation