A key strategic issue in global market segmentation has been:
A)to view a country as a single segment comprising all consumers, but this approach is seriously flawed
B)ensuring that sales to developing countries have precedence over sales to developed countries
C)to target low-population countries
D)to ensure that market entry into a new country always utilises a price penetration strategy

Question

Quizplus · Accepted Answer

Market segmentation on a global scale often involves recognizing the diversity within a country rather than treating it as a homogenous market. Viewing a country as a single segment ignores the significant variations in consumer behavior, preferences, and purchasing power within the country, leading to flawed marketing strategies.

A Key Strategic Issue in Global Market Segmentation Has Been