The 'Uppsala model' proposes that internationalization is a dynamic process of learning in which firms take decisions over their next step based on what they know at the time.'

Question

Quizplus · Accepted Answer

The statement accurately describes the Uppsala model, which suggests that firms gradually increase their commitment to internationalization through a process of experiential learning and market knowledge acquisition. As firms gain more knowledge about foreign markets, they are able to make better decisions about how to expand their international operations.

The 'Uppsala Model' Proposes That Internationalization Is a Dynamic Process