Martin always chooses Colgate toothpaste at his local drug store.However, when the store occasionally runs out of Colgate, he will purchase Crest or Mentadent.What level of brand loyalty does Martin have to Colgate?
A) awareness
B) insistence
C) preference
D) resistance
E) partiality

Question

Quizplus · Accepted Answer

Martin has a preference for Colgate toothpaste, but is willing to purchase alternative brands when his preferred brand is not available. This shows a moderate level of brand loyalty, known as preference.

Martin Always Chooses Colgate Toothpaste at His Local Drug Store