Which of the following is not a major factor contributing to brand equity?
A) brand loyalty
B) perceived brand quality
C) brand-name awareness
D) brand relationship
E) brand associations

Question

Quizplus · Accepted Answer

Brand relationship is actually a major factor contributing to brand equity. It refers to the customer's emotional attachment to the brand and their level of engagement with it. Therefore, the correct answer is D, as it is not true that it is not a major factor contributing to brand equity.

Which of the Following Is Not a Major Factor Contributing