Ties 'R' Us sells a variety of ties at many different prices.Often customers are confused about the pricing and have a hard time making a buying decision.Ties 'R' Us should use what type of pricing strategy?
A) odd pricing
B) price lining
C) captive pricing
D) multiple-unit pricing
E) geographic pricing

Question

Quizplus · Accepted Answer

Price lining strategy involves offering a limited number of prices for a particular group of products in order to simplify the buying decision for customers. This would help customers at Ties 'R' Us to easily navigate through the varied prices and make a choice among the different types of ties available.

Ties 'R' Us Sells a Variety of Ties at Many