The maker of Oral-B toothbrushes is introducing a new electric plaque remover and expects considerable competition.What pricing strategy would be appropriate for this maker to choose?
A) price skimming
B) penetration pricing
C) odd-even pricing
D) prestige pricing
E) psychological pricing

Question

Quizplus · Accepted Answer

Since the maker of Oral-B toothbrushes is facing considerable competition, the appropriate pricing strategy would be penetration pricing, which involves setting a low price to enter a highly competitive market. This will help the maker gain market share quickly and establish their new product as a viable option for consumers.

The Maker of Oral-B Toothbrushes Is Introducing a New Electric