If the manager at Best Buy puts a sign up next to a Pioneer stereo that reads, "Only $199.99! $58.01 less than Circuit City," this is an example of what type of pricing strategy?
A) random discounting
B) periodic discounting
C) comparison discounting
D) penetration discounting
E) everyday low prices

Question

Quizplus · Accepted Answer

The sign next to the Pioneer stereo is comparing the price to Circuit City, which is a form of comparison discounting.

If the Manager at Best Buy Puts a Sign Up