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Strategic Management Competitiveness and Globalisation
Quiz 2: The External Environment: Opportunities, Threats, Industry Competition and Competitor Analysis
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Question 1
Multiple Choice
The three components of the external environment are:
Question 2
True/False
In transferring jobs offshore, a firm has to balance efficiency and human rights.
Question 3
True/False
Switching costs, access to distribution channels, economies of scale, large numbers of competing firms and slow industry growth are some of the entry barriers that may affect the threat of new entrants to an industry.
Question 4
True/False
When forecasting, analysts must observe environmental changes to determine if an important trend is beginning to emerge.
Question 5
True/False
An attractive industry is one that is characterised by high entry barriers, suppliers and buyers with strong bargaining power, low threats from substitute products and low rivalry among firms.
Question 6
True/False
When scanning, a firm often deals with ambiguous, incomplete and unconnected data and information.
Question 7
True/False
Competitor intelligence is the process of gathering data and information that can help a firm understand its competitors' intentions and the strategic implications resulting from them.
Question 8
True/False
The objective of assessing the external environment is to determine the effects of changes in competitor actions and strategy.
Question 9
True/False
Because the health of a nation's economy affects the performance of individual firms and industries, companies study the economic environment to identify changes, trends and their strategic implications.
Question 10
True/False
Suppliers are powerful when substitutes are available, the selling industry is relatively consolidated and switching costs are low.
Question 11
True/False
Typically, slow industry growth increases rivalry within an industry.
Question 12
True/False
The political/legal segment is the arena in which organisations and interest groups compete for attention, resources and a voice in overseeing the body of laws and regulations guiding interactions among nations.
Question 13
True/False
Demographic, economic, political/legal, sociocultural, technological, global and environmental changes are the seven elements comprising the industry environment