For a retailer to successfully reach its target market using market segmentation,three criteria must be met: the target market should be:
A) measurable, precise, and be motivated to buy
B) measurable, accessible, and substantial enough to be profitable
C) measurable, have money, and be motivated to buy
D) neglected, motivated to buy, and substantial
E) financially attractive, quantifiable, and be motivated to buy

Question

Quizplus · Accepted Answer

The target market should be measurable, which means that the characteristics of the market should be quantifiable, such as demographics, psychographics, and behavior. The target market should also be accessible, so the company can effectively reach it through marketing channels. Additionally, the market should be substantial enough to generate profitable sales for the retailer. Therefore, option B is the best choice. The other options have some valid criteria but do not cover all the necessary elements of effective market segmentation.

For a Retailer to Successfully Reach Its Target Market Using