When a retailer speaks of accessibility,within the context of reaching a target market,the retailer is referring to the:
A) access of the store to handicapped persons.
B) access of the store to major traffic arteries.
C) degree to which the retailer can target its promotional or distribution efforts to a particular market segment.
D) ease with which consumers can shop the retailer's location.
E) degree to which the retailer can target its pricing strategy to appeal to a particular market segment.

Question

Quizplus · Accepted Answer

Accessibility in this context refers to the degree to which a retailer can target its efforts towards a particular market segment. This can be through promotional or distribution methods that appeal specifically to the needs and preferences of that market segment. Handicap accessibility, location, and pricing strategies may all be important factors in overall accessibility, but they do not specifically address the retailer's ability to target a particular market segment.

When a Retailer Speaks of Accessibility,within the Context of Reaching