Question 1

Is the following statement True or False?
Future demand is a demand which has not yet happened.

Accepted Answer

False

Question 2

Is the following statement True or False?
Historically, the demand for events has been influenced by technological factors.

Accepted Answer

False

Question 3

Is the following statement True or False?
Social motives are concerned with having fun only.

Accepted Answer

Social motives are not limited to having fun only, they also include the desire for companionship, social approval, and social status.

Question 4

Estimating the economic value of the events industry is:

Accepted Answer

Estimating the economic value of the events industry requires a complex and difficult analysis, as it involves various factors such as direct and indirect spending, job creation, and tax revenue generation. It is not an easy or quantifiable task, but it is important to understand the industry's contribution to the economy.

Question 5

Is the following statement true or false?
Demand for any event is not easy to estimate or predict.

Accepted Answer

Demand for events can be influenced by various factors such as weather conditions, competing events, and economic conditions, making it difficult to accurately estimate or predict.

Question 6

Latent demand is that demand which is:

Accepted Answer

Latent demand refers to the demand that is not yet active but has the potential to become active with the introduction of a new product or service. It is often referred to as "sleeping" demand because it exists but is not visible until it is awakened by a trigger such as a new technology, change in consumer preferences, or economic development. Therefore, option D, "'sleeping' until an event is provided for it" is the best choice. The other options are not entirely correct as option A implies an impossibility, option B suggests a hidden demand that may or may not be satisfied, and option C refers to demand that is likely to be fulfilled.

Question 7

How many aspects of continuous monitoring can event professionals record for their events to assist in analyzing consumer behavior?

Accepted Answer

Event professionals can record five aspects of continuous monitoring to assist in analyzing consumer behavior. These aspects typically include attendee engagement, session attendance, feedback, social media activity, and networking interactions, providing a comprehensive view of consumer behavior during events.

Question 8

Is the following statement True or False?
Organisational motives are only concerned with making money.

Accepted Answer

Organisational motives can be concerned with other objectives such as social responsibility, ethical practices, employee satisfaction, environmental sustainability, and community development, in addition to making money.

Question 9

In the context of events, 'delegates' is the main term used to describe people who attend:

Accepted Answer

MICE events (Meetings, Incentives, Conferences, and Exhibitions/Events) are events that are specifically designed for businesses and professionals, and the term "delegate" is commonly used to refer to the attendees of these events. It is less commonly used in the context of festivals, weddings, and hospitality events.

Question 10

Is the following statement True or False?
Suppressed demand is a demand which is prevented from happening.

Accepted Answer

Suppressed demand refers to a situation in which demand is not expressed due to factors such as government intervention, lack of supply, or low purchasing power. In this sense, it can be considered as demand which is prevented from happening.

Question 11

Is the following statement True or False?
In the UK the average weddings can vary considerable on cost.

Accepted Answer

The cost of weddings in the UK can vary considerably based on factors such as location, venue, number of guests, and more.

Question 12

Physiological motives are concerned with:

Accepted Answer

Physiological motives refer to basic biological needs such as hunger, thirst, and the need for physical activity or exercise. Option A refers to social motives, option C refers to need for achievement motive and option D refers to cognitive motives.

Question 13

For collecting attendance data which of the following is correct?

Accepted Answer

The answer of For collecting attendance data which of the...

Question 14

Current demand is a demand which:

Accepted Answer

Current demand refers to the demand that is being fulfilled at present.

Question 15

Personal motives include:

Accepted Answer

Personal motives refer to the reasons why individuals choose to engage in certain behaviors. Seeking new experiences is a personal motive as individuals may engage in activities that offer new and exciting experiences. Making charitable contributions and community support are more altruistic motives while being entertained may be more of a preference rather than a motive.

Question 16

To estimate the scope and scale of the events sector, an event professional could look at:

Accepted Answer

To estimate the scope and scale of the events sector, it is important to break down the component parts of the business, such as types of events, venues, vendors, and clients. This will provide a comprehensive understanding of the entire industry. Focusing on a single aspect or overlapping elements may not provide a complete picture. Every part of the business is too broad of an approach and may lead to analysis paralysis.

Question 17

Fringe events associated with an event:

Accepted Answer

Fringe events associated with an event can be very important. These events can enhance the overall experience for attendees and can generate additional revenue for the organizers. However, they should be carefully planned and managed to ensure they do not detract from the main event.

Question 18

How many motives for participating at an event are there:

Accepted Answer

The four motives for participating at an event are social, self-expression, educational, and hedonism.

Question 19

How many different types of 'demand' are there for events:

Accepted Answer

There are four types of demand for events: latent demand, expressed demand, unwholesome demand, and irregular demand.

Quiz 2: The Market Demand for Events

Is the following statement True or False? Future demand is a demand which has not yet happened.

Is the following statement True or False? Historically, the demand for events has been influenced by technological factors.

Is the following statement True or False? Social motives are concerned with having fun only.