Ravi's business is well-known for its exemplary customer service. This outstanding service to customers has resulted in many of her competitors' customers switching to her business. It has also served to increase sales of the organization by £50,000 within the last six months. The customer service provided by Ravi's business represents which one of the following?
A) Core competence
B) Focus strategy
C) Mission
D) Differentiation strategy
E) Operative goal achievement

Question

Quizplus · Accepted Answer

Core competence refers to a unique ability or advantage that a company has, which allows it to outperform its competitors. Ravi's business's exemplary customer service is a core competence that has attracted competitors' customers and increased sales.

Ravi's Business Is Well-Known for Its Exemplary Customer Service