Johan's company has established a new business goal for 2010. It wants to increase sales by 35% while growing new market share by 45%. It also desires to recapture 15% of lost market share. Johan currently meets weekly with his sales and advertising departments in preparation for this upcoming challenge. It is most likely the new goal the company has set is a(n) goal.
A) profitability
B) official
C) resource
D) market
E) operative

Question

Quizplus · Accepted Answer

The goal of increasing sales and market share and recapturing lost market share is a market goal, as it focuses on the company's position and performance in the market. The other options (profitability, official, resource, operative) do not fully capture the specific aim of the business to improve its market standing.

Johan's Company Has Established a New Business Goal for 2010