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Marketing Research Study Set 5
Quiz 13: Bivariate Statistical Analysis: Tests of Differences
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Question 41
Multiple Choice
A paired samples t-test requires that the test variable(s) be measured on a ______ scale and from a ______ sample.
Question 42
Multiple Choice
Nonparametric tests have each of the following advantages over parametric tests, except:
Question 43
Multiple Choice
In an analysis of variance, squaring the deviation of each score from its group mean and summing these scores computes the:
Question 44
Multiple Choice
In an analysis of variance, the variability of the group means about a grand mean is calculated by:
Question 45
Multiple Choice
If an ANOVA test between the means of three groups yields a value of 55 for MS
between
and a value of 20 for MS
within
, then the F-ratio is approximately:
Question 46
Multiple Choice
A new range of Fat Yak Ale is test marketed in three different pubs. One pub sells the ale at $9.00, the second pub sells it at $8.50 and the third pub sells it at $8.00. The researcher would like to test the extent to which sales differ between each of these price points. To examine this, an appropriate statistical test would be a(n) :
Question 47
Multiple Choice
In an analysis of variance, the F-ratio is calculated by:
Question 48
Multiple Choice
In the F-test, if the F-value is large, then:
Question 49
Multiple Choice
Red Cross Blood Service hypothesise that men make, on average, a higher number of donor visits per year than women. To examine this hypothesis, an appropriate statistical test would be a(n) :