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Essentials of Marketing
Quiz 3: Ethics and Social Responsibility
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Question 101
Essay
Research has found three ethics-related actions by managers have the greatest impact on employee ethics.What are they?
Question 102
Essay
Define utilitarianism and its two types.How does this theory differ from the casuist ethical theory?
Question 103
Multiple Choice
Drug Marketing Pharmaceutical companies spent $4.4 billion on prescription drug advertising in 2008,mostly on television and in magazines.While the Internet is becoming a more prominent medium to reach consumers and is the primary source used to seek health information,these companies spent less than $130 million on Web marketing.One reason is that there are no guidelines,which makes these heavily-regulated marketers uneasy.For example,television commercials for prescription drugs must include disclosures regarding the major side effects if the brand name is mentioned in the ad.The Food and Drug Administration (FDA) claims that existing regulations address many of the Internet advertising issues,but other aspects of Web marketing,such as social networking and search marketing,must be reviewed.That's why the FDA hearings on this issue were attended by pharmaceutical giants and Web companies like Google,Yahoo,and WebMD Health. -Refer to Drug Marketing.Which level of the pyramid of social responsibility is most relevant to this situation in which the drug companies want to ensure that they are "playing by the rules"?
Question 104
Multiple Choice
Drug Marketing Pharmaceutical companies spent $4.4 billion on prescription drug advertising in 2008,mostly on television and in magazines.While the Internet is becoming a more prominent medium to reach consumers and is the primary source used to seek health information,these companies spent less than $130 million on Web marketing.One reason is that there are no guidelines,which makes these heavily-regulated marketers uneasy.For example,television commercials for prescription drugs must include disclosures regarding the major side effects if the brand name is mentioned in the ad.The Food and Drug Administration (FDA) claims that existing regulations address many of the Internet advertising issues,but other aspects of Web marketing,such as social networking and search marketing,must be reviewed.That's why the FDA hearings on this issue were attended by pharmaceutical giants and Web companies like Google,Yahoo,and WebMD Health. -Refer to Drug Marketing.Drug manufacturers are hesitant to make full use of the Internet as an advertising medium because they are comparing the regulations imposed on their advertising in other media,such as television.Which ethical theory does this illustrate?
Question 105
Multiple Choice
Drug Marketing Pharmaceutical companies spent $4.4 billion on prescription drug advertising in 2008,mostly on television and in magazines.While the Internet is becoming a more prominent medium to reach consumers and is the primary source used to seek health information,these companies spent less than $130 million on Web marketing.One reason is that there are no guidelines,which makes these heavily-regulated marketers uneasy.For example,television commercials for prescription drugs must include disclosures regarding the major side effects if the brand name is mentioned in the ad.The Food and Drug Administration (FDA) claims that existing regulations address many of the Internet advertising issues,but other aspects of Web marketing,such as social networking and search marketing,must be reviewed.That's why the FDA hearings on this issue were attended by pharmaceutical giants and Web companies like Google,Yahoo,and WebMD Health. -Refer to Drug Marketing.If a drug manufacturer donated $5 to AIDS research for every prescription sold in the United States,this would be an example of:
Question 106
Essay
List and describe the three levels of ethical development.
Question 107
Multiple Choice
Florida Hospitals A group of hospital administrators in Florida were discussing the amount of resources used to care for patients that were illegal immigrants and had no medical insurance.One man discussed how his hospital had spent over $2 million on one illegal immigrant who had no family or friends and who was not getting better.Another administrator stated that his hospital was losing $20 million annually in order to provide care for the influx of illegal immigrants into the state.After a great deal of discussion,it was determined that there was probably nothing anyone of them could do about the situation,and that each of them had very definite ideas about how to deal with the problems. -Refer to Florida Hospitals.When one administrator said,"We got into medicine to help people and these illegals without insurance need our help as much as anyone else does," he was expressing his opinion in accordance with the _____ ethical theory.
Question 108
Multiple Choice
Florida Hospitals A group of hospital administrators in Florida were discussing the amount of resources used to care for patients that were illegal immigrants and had no medical insurance.One man discussed how his hospital had spent over $2 million on one illegal immigrant who had no family or friends and who was not getting better.Another administrator stated that his hospital was losing $20 million annually in order to provide care for the influx of illegal immigrants into the state.After a great deal of discussion,it was determined that there was probably nothing anyone of them could do about the situation,and that each of them had very definite ideas about how to deal with the problems. -Refer to Florida Hospitals.In order to make an ethical decision on how to handle uninsured illegal immigrants,the Florida hospital administrators must consider all of the following EXCEPT:
Question 109
Essay
Suppose an evil villain holds you and ten other people at gunpoint and tells you that she will kill all ten of your fellow prisoners unless you kill one of them yourself.You have no doubts about the veracity of the villain's threats;You believe fully that she will do as she says she will.Therefore,you have two options.The first option is to kill one of the ten people to save the lives of the other nine.The other option is to do nothing and watch the villain kill all ten people.What is a utilitarian likely to decide? What about a deontologist?
Question 110
Multiple Choice
Drug Marketing Pharmaceutical companies spent $4.4 billion on prescription drug advertising in 2008,mostly on television and in magazines.While the Internet is becoming a more prominent medium to reach consumers and is the primary source used to seek health information,these companies spent less than $130 million on Web marketing.One reason is that there are no guidelines,which makes these heavily-regulated marketers uneasy.For example,television commercials for prescription drugs must include disclosures regarding the major side effects if the brand name is mentioned in the ad.The Food and Drug Administration (FDA) claims that existing regulations address many of the Internet advertising issues,but other aspects of Web marketing,such as social networking and search marketing,must be reviewed.That's why the FDA hearings on this issue were attended by pharmaceutical giants and Web companies like Google,Yahoo,and WebMD Health. -Refer to Drug Marketing.Which mode of social control is likely causing the relatively small expenditures on Web marketing by pharmaceutical companies?
Question 111
Multiple Choice
Drug Marketing Pharmaceutical companies spent $4.4 billion on prescription drug advertising in 2008,mostly on television and in magazines.While the Internet is becoming a more prominent medium to reach consumers and is the primary source used to seek health information,these companies spent less than $130 million on Web marketing.One reason is that there are no guidelines,which makes these heavily-regulated marketers uneasy.For example,television commercials for prescription drugs must include disclosures regarding the major side effects if the brand name is mentioned in the ad.The Food and Drug Administration (FDA) claims that existing regulations address many of the Internet advertising issues,but other aspects of Web marketing,such as social networking and search marketing,must be reviewed.That's why the FDA hearings on this issue were attended by pharmaceutical giants and Web companies like Google,Yahoo,and WebMD Health. -Refer to Drug Marketing.If a drug manufacturer claimed that its manufacturing processes were environmentally friendly in its advertising,this is an example of:
Question 112
Multiple Choice
Florida Hospitals A group of hospital administrators in Florida were discussing the amount of resources used to care for patients that were illegal immigrants and had no medical insurance.One man discussed how his hospital had spent over $2 million on one illegal immigrant who had no family or friends and who was not getting better.Another administrator stated that his hospital was losing $20 million annually in order to provide care for the influx of illegal immigrants into the state.After a great deal of discussion,it was determined that there was probably nothing anyone of them could do about the situation,and that each of them had very definite ideas about how to deal with the problems. -Refer to Florida Hospitals.In another conversation,one of the administrators said,"I think the decision to care for the illegals should be based on an individual choice.Certainly,I would want to care for a working man who is supporting six children,but I am inclined to think that if the man has no income and shows no desire to provide for himself,then he should not become a burden to the hospital." This thinking is indicative of the _____ ethical theory.
Question 113
Essay
Explain what is meant by the statement,"Moral relativists believe in time-and-place ethics."
Question 114
Multiple Choice
Florida Hospitals A group of hospital administrators in Florida were discussing the amount of resources used to care for patients that were illegal immigrants and had no medical insurance.One man discussed how his hospital had spent over $2 million on one illegal immigrant who had no family or friends and who was not getting better.Another administrator stated that his hospital was losing $20 million annually in order to provide care for the influx of illegal immigrants into the state.After a great deal of discussion,it was determined that there was probably nothing anyone of them could do about the situation,and that each of them had very definite ideas about how to deal with the problems. -Refer to Florida Hospitals.One older administrator talked about an early job in Africa where the hospital had been flooded with refugees.He said,"The hospital was short resources for awhile,but the government stepped up and helped.We were able to get up-to-date equipment because officials saw we had a need.I believe the rest of you administrators need to be more patient." In suggesting patience,this administrator was basing his thinking on the _____ ethical theory.
Question 115
Essay
A recent study of marketing professionals found their ethical judgments were influenced by several factors.List four of these factors.How do these factors contribute to the ethical environment of a marketing organization?