Although most buyers of Honda cars are in the 40 to 60 age range,the advertising for the vehicles portrays youthful activities and targets a youth mindset.Honda's marketers are attempting to influence the _____ of Honda vehicles in consumers' minds.
A) status
B) frame
C) position
D) role
E) equity

Question

Quizplus · Accepted Answer

Position is the place a product,brand,or group of products occupies in consumers' minds relative to competing offerings.

Although Most Buyers of Honda Cars Are in the 40