A number of yogurts are marketed under the Dannon brand,including Dannon All Natural,Dannon Fruit on the Bottom,Dannon Light & Fit,DanActive,and Dan-o-nino.The large variety of yogurts under the Dannon brand in an example of a:
A) marketing mix
B) product line
C) product mix
D) product equity
E) product modification

Question

Quizplus · Accepted Answer

A product line is a group of closely related products.

A Number of Yogurts Are Marketed Under the Dannon Brand,including