Question 1

Procter & Gamble manufactures Tide laundry detergent,the best-selling brand in the United States.But is also offers Tide to Go,which is a stick product consumers can use to clean a spot on their clothing between washings,and small travel packets of Tide detergent.These other products are part of Tide's product line:

Accepted Answer

Product line depth is the number of product items in a product line.

Question 2

Recently Apple updated its iPod Touch product,expanding its storage from 8 GB to 32 GB.Enlarging the iPod Touch's storage capacity is an example of a:

Accepted Answer

A product modification changes one of more of a product's characteristics--in this example,its storage capacity.

Question 3

Campbell's can talk about its soups being "Mm! Mm! Good!" and promote its entire line.This is an example of:

Accepted Answer

Equivalent quality is considered an advantage because purchasers usually expect and believe that all products in a line are about equal in quality.

Question 4

When Procter & Gamble removed potentially dangerous dyes and chemicals from its Tide detergent product and introduced Tide Free they were making a(n):

Accepted Answer

Functional modification is a change in a product's versatility,safety,convenience,or effectiveness.

Question 5

Which of the following is an example of a product item?

Accepted Answer

A product item is a specific version of a product that can be designated as a distinct offering among an organization's products.

Question 6

A number of yogurts are marketed under the Dannon brand,including Dannon All Natural,Dannon Fruit on the Bottom,Dannon Light & Fit,DanActive,and Dan-o-nino.The large variety of yogurts under the Dannon brand in an example of a:

Accepted Answer

A product line is a group of closely related products.

Question 7

Which type of product modification changes a product's dependability or durability?

Accepted Answer

This is a description of a quality modification.

Question 8

When Honda automobiles first entered the U.S.market,they were small and not very durable.However,over the years,Honda has modified its automobiles to be one of the most dependable cars on the market.This change in dependability and durability is representative of which type of product modification?

Accepted Answer

Quality modifications involve a change in a product's dependability or durability.

Question 9

Which type of product modification changes a product's versatility,effectiveness,convenience,or safety?

Accepted Answer

This is a description of functional product modification.

Question 10

A go-cart manufacturer recently added shock absorbers to make the ride in its go-carts smoother.It has not changed its prices.This is a(n)_____ modification.

Accepted Answer

Quality modifications entail changing a product's dependability or durability.

Question 11

All of the following are benefits from organizing related items into product lines EXCEPT:

Accepted Answer

Equivalent quality-not varying quality-is considered an advantage because purchasers usually expect and believe that all products in a line are about equal in quality.

Question 12

Which of the following is an example of a product modification?

Accepted Answer

Product modification entails changing one or more of a product's characteristics.

Question 13

Product mix width may be defined as:

Accepted Answer

Product mix width represents the number of product lines an organization offers.

Question 14

Most people recognize Crayola as a brand of crayon,but Crayola also markets paints,chalk,pencils,markers,toys,coloring books,clothing,and even software.All these products are part of Crayola's:

Accepted Answer

An organization's product mix includes all of the products that it sells.

Question 15

Along with its Macintosh computer line,Apple markets its iPod,iPhone,and AppleTV products.This is an abbreviated listing of the company's:

Accepted Answer

An organization's product mix includes all of the products that it sells.

Question 16

Changing one or more of a product's characteristics is called:

Accepted Answer

This is the definition of product modification.

Question 17

ForeverLawn has recently added two new synthetic lawn products.One of the products includes fake brown grass that makes the synthetic lawn look more realistic as it appears to have some patches of brown thatch.The other product is K9Grass for consumers that have pet dogs.The addition of these two new synthetic grass products is a way for ForeverLawn to increase its:

Accepted Answer

Product line depth is the number of product items in a product line.

Question 18

Firms increase the depth of their product lines for all of the following reasons EXCEPT:

Accepted Answer

Firms increase the width of their product mix to diversify risk.

Question 19

Procter & Gamble (P&G)is a well-known producer of home and beauty products.Along with home and beauty products,P&G also markets pet products,prescription drugs,and small appliances.This range of products provides the company with product _____.

Accepted Answer

Product mix width refers to the number of different product lines that an organization offers for sale.

Question 20

There are a number of toothpastes marketed under the Crest brand including Cavity-Protection Crest,Sensitive-Teeth Protection Crest,Baking Soda Crest,Tartar Protection Crest,and Crest for Kids.This is an example of Crest's:

Accepted Answer

Product line depth is the number of product items in a product line.

Quiz 10: Product Decisions

Recently Apple updated its iPod Touch product,expanding its storage from 8 GB to 32 GB.Enlarging the iPod Touch's storage capacity is an example of a:

Campbell's can talk about its soups being "Mm! Mm! Good!" and promote its entire line.This is an example of:

When Procter & Gamble removed potentially dangerous dyes and chemicals from its Tide detergent product and introduced Tide Free they were making a(n) :

Which of the following is an example of a product item?

A number of yogurts are marketed under the Dannon brand,including Dannon All Natural,Dannon Fruit on the Bottom,Dannon Light & Fit,DanActive,and Dan-o-nino.The large variety of yogurts under the Dannon brand in an example of a:

Which type of product modification changes a product's dependability or durability?

When Honda automobiles first entered the U.S.market,they were small and not very durable.However,over the years,Honda has modified its automobiles to be one of the most dependable cars on the market.This change in dependability and durability is representative of which type of product modification?

Which type of product modification changes a product's versatility,effectiveness,convenience,or safety?

A go-cart manufacturer recently added shock absorbers to make the ride in its go-carts smoother.It has not changed its prices.This is a(n) _____ modification.

All of the following are benefits from organizing related items into product lines EXCEPT:

Which of the following is an example of a product modification?

Product mix width may be defined as:

Most people recognize Crayola as a brand of crayon,but Crayola also markets paints,chalk,pencils,markers,toys,coloring books,clothing,and even software.All these products are part of Crayola's:

Along with its Macintosh computer line,Apple markets its iPod,iPhone,and AppleTV products.This is an abbreviated listing of the company's:

Changing one or more of a product's characteristics is called:

Firms increase the depth of their product lines for all of the following reasons EXCEPT:

Procter & Gamble (P&G) is a well-known producer of home and beauty products.Along with home and beauty products,P&G also markets pet products,prescription drugs,and small appliances.This range of products provides the company with product _____.

There are a number of toothpastes marketed under the Crest brand including Cavity-Protection Crest,Sensitive-Teeth Protection Crest,Baking Soda Crest,Tartar Protection Crest,and Crest for Kids.This is an example of Crest's: