The use of trade shows:
A) is not an important aspect of sales promotion
B) can help companies identify new prospects
C) does not help introduce new products
D) does not enhance corporate morale
E) is a disadvantage in that it is usually impossible to display the product itself

Question

Quizplus · Accepted Answer

Companies participate in trade shows to attract and identify new prospects,serve current customers,introduce new products,enhance corporate image,test the market response to new products,enhance corporate morale,and gather competitive product information.

The Use of Trade Shows