A company manager is facing declining sales, but does not know why. Which type of research design would you recommend to address this problem?

Question

Quizplus · Accepted Answer

Exploratory research is the best type of research design to address this problem, as it is used to gain a better understanding of a problem or situation. It is especially useful when the researcher does not know the cause of a problem or phenomenon. By using exploratory research, the manager can identify potential causes of the declining sales and develop hypotheses that can be tested in future research studies. Descriptive research is used to describe a population, but it will not identify potential causes of declining sales. Causal research is used to identify cause-and-effect relationships between variables, which is not yet known here. Secondary research uses existing sources of information, and may not be enough to explain the problem in this scenario.

A Company Manager Is Facing Declining Sales, but Does Not