When a toy company shows different versions of a proposed television commercial to groups of children and observes which one grabs their attention most, it is an example of:

Question

Quizplus · Accepted Answer

This is an example of an experimental study because the company is manipulating the independent variable (the different versions of the commercial) and observing the effect on the dependent variable (the children's attention).

When a Toy Company Shows Different Versions of a Proposed