Alex Wren of Owens Corning talks to Terry Jones, a home builder, to find out how much fibreglass insulation he intends to use in building homes during the next year.Alex then multiplies that number by the total number of builders in the territory.He is using a __________ approach to measure sales potential.
A)multivariable
B)use of product
C)breakdown
D)regression
E)build-up

Question

Quizplus · Accepted Answer

This is a build-up approach, as Alex is calculating the sales potential by multiplying the amount of fibreglass insulation that one home builder intends to use by the total number of builders in the territory. This is a way of building up to the total sales potential for the product in that area.

Alex Wren of Owens Corning Talks to Terry Jones, a Home