When selecting specific target markets, a firm should:
A)revert to an undifferentiated approach if the market is deemed heterogeneous.
B)choose the segments most in line with the firm's objectives and long-term growth.
C)choose all segments that are determined to be profitable for the organisation.
D)choose the minimum number of segments necessary to achieve company sales potential.
E)pick the segments with the best sales forecasts for the upcoming period.

Question

Quizplus · Accepted Answer

A firm should choose the segments most in line with its objectives and long-term growth because it ensures that their marketing efforts are focused on the most relevant and valuable subset of their target market, which can lead to increased efficiency and effectiveness in their marketing activities. Choosing all profitable segments may not align with the firm's objectives or long-term growth, and selecting the minimum number of segments necessary may limit their potential. Sales forecasts are important but should not be the sole criteria for selecting target markets.

When Selecting Specific Target Markets, a Firm Should