Brian makes an appointment to visit with a new dermatologist to determine whether he should have several moles on his neck removed.When he arrives at the dermatologist's office, Brian notices a foul odour in the air, worn floor coverings, cluttered rooms with peeling paint and poor lighting.While Brian viewed the dermatologist as competent, Brian decided not to have the moles removed even though the dermatologist recommended removal.Which situational influences most likely affected Brian's decision?
A)Social surroundings
B)Customer's momentary mood and condition
C)Time pressures
D)Purchase reasons
E)Physical surroundings

Question

Quizplus · Accepted Answer

Brian's decision was most likely influenced by the physical surroundings of the dermatologist's office - the foul odour, worn floor coverings, cluttered rooms with peeling paint, and poor lighting. These environmental factors created a negative impression and may have led Brian to question the competence and professionalism of the dermatologist, ultimately influencing his decision not to have the moles removed.

Brian Makes an Appointment to Visit with a New Dermatologist