Consumers buying products online have dramatically affected the ____ variable of the marketing mix.
A) product
B) price
C) distribution
D) research
E) promotion

Question

Quizplus · Accepted Answer

With consumers increasingly buying products online, the distribution variable of the marketing mix is greatly impacted. Online purchasing has led to the rise of e-commerce platforms and the need for efficient and effective delivery systems, which are crucial aspects of distribution. This has forced businesses to adapt their distribution strategies to cater to the growing trend of online purchases.

Consumers Buying Products Online Have Dramatically Affected the ____ Variable