Question 1

Before going on his first business trip to China,Brad asked his Chinese American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter.Brad is trying to avoid __________ business blunders.
A) reference group
B) situational
C) cultural
D) cognitive
E) evoked

Accepted Answer

Asking for advice on customs and values common among a specific group of people implies that Brad is trying to avoid cultural business blunders, those resulting from a lack of knowledge or understanding of the culture and its norms. The other options don't necessarily relate to this scenario.

Question 2

Paula is about to open a new hardware store.She is making decisions regarding lighting,colors,and layout of merchandise.Paula knows these __________ factors will influence consumers' purchase decisions.
A) interpersonal
B) extended habitual
C) postpurchase dissonance
D) store atmosphere
E) social

Accepted Answer

Store atmosphere, which includes factors such as lighting, colors, and layout of merchandise, can significantly impact consumers' purchase decisions. It can create a certain mood or feeling in the store and influence consumers' perceptions and behavior.

Question 3

Many states have laws regulating the prices businesses charge during emergencies like hurricanes.These laws are designed to protect consumers whose __________ state may impair their ability to make sound purchase decisions.
A) shopping
B) social
C) theoretical
D) temporal
E) physical

Accepted Answer

The answer of Many states have laws regulating the prices...

Question 4

Beverage firms sometimes hire attractive young people to sit at fashionable bars,sipping the company's latest product offering.The firms hope these "models" will serve as a(n)__________ and influence consumers.
A) reference group
B) risk avoider
C) cultural determinant
D) cognitive learning experiment
E) evoked set

Accepted Answer

A reference group is a group of individuals that influence a person's behavior, attitudes, and beliefs. In this scenario, the attractive young people hired by beverage firms serve as a reference group for consumers, influencing them to try the company's latest product offering.

Question 5

A consumer's external social environment includes
A) impulse,habitual,and limited problem-solving processes.
B) functional and psychological needs.
C) universal,retrieval,and evoked sets.
D) cognitive,affective,and behavioral environments.
E) family,reference groups,and culture.

Accepted Answer

The external social environment of a consumer includes family, reference groups, and culture. These external factors influence the consumer's behavior and decision-making process. The other options listed do not pertain to the consumer's external social environment.

Question 6

Brenda was planning a small dinner party and had gone to a new specialty food store with coupons she'd found in the food section of the paper.At the store she also found a "buy one,get one free" deal and a gift offered with the purchase of a particular dessert.She altered the menu as a result of the __________ and ended up spending less than she'd planned.
A) in-store demonstrations
B) packaging
C) in-store promotion
D) product placement
E) store atmosphere

Accepted Answer

The "buy one, get one free" deal and gift with purchase are examples of in-store promotions. Brenda altered her menu based on these deals, which helped her save money.

Question 7

The consumer's level of involvement can lead to two types of buying decisions: __________ and __________.
A) extended problem solving; limited problem solving
B) culturally influenced; autonomous
C) economic; social
D) physiological / safety; esteem / self-actualization
E) habitual; extended

Accepted Answer

The two types of buying decisions based on consumer involvement are extended problem solving and limited problem solving. Extended problem solving occurs when consumers are highly involved in the purchase decision and take significant time and effort to research and evaluate options. Limited problem solving, on the other hand, occurs when consumers have low involvement in the purchase decision and make a quick decision based on minimal information.

Question 8

Jennifer's spending decisions are heavily influenced by her family,her peers,and her religious education.These influences on her spending decisions are all ________ influences.
A) psychological risk
B) external social environment
C) physiological need
D) cognitive need
E) evoked set

Accepted Answer

Jennifer's family, peers, and religious education are all part of her external social environment, which can heavily influence her spending decisions. Psychological risk pertains to the potential emotional harm associated with a purchase decision, physiological need pertains to basic physical needs like food and shelter, cognitive need pertains to the need for knowledge or understanding, and evoked set pertains to the specific products a consumer considers when making a purchase decision.

Question 9

Where Caroline grew up,everyone knew everyone else,no one locked their doors,and a person's word could be trusted.When she went to work in another part of the country,she was surprised by how few people had similar values and beliefs.Caroline had to adjust to __________ differences.
A) reference group
B) situational
C) cognitive
D) cultural
E) evoked

Accepted Answer

Caroline had to adjust to cultural differences, as the values and beliefs she was accustomed to were rooted in the culture she grew up in. The other options do not fit the context of the given scenario. Reference group refers to the people an individual uses as a benchmark to compare themselves to, situational differences refer to differences in circumstances or contexts, cognitive differences refer to differences in thinking and perception, and evoked differences refer to differences that are brought about by certain stimuli.

Question 10

Limited problem solving usually relies on
A) past experience more than on external information.
B) situational stimuli and attitudes.
C) external searches for information.
D) financial analysis of performance risk.
E) evaluation of the universal set.

Accepted Answer

Limited problem solving often relies on past experiences rather than extensive external information searching. This approach is typically used for decisions that are not considered highly significant and where the individual feels that their past experiences provide sufficient guidance.

Question 11

There is a saying "Never go to the grocery store hungry." This saying suggests that a consumer's __________ state may adversely affect purchasing decisions.
A) shopping
B) social
C) theoretical
D) external
E) temporal

Accepted Answer

The answer of There is a saying "Never go to...

Question 12

The shared meanings,beliefs,morals,values,and customs of a group of people constitute its
A) reference group.
B) family.
C) culture.
D) cognitive frame.
E) evoked set.

Accepted Answer

Culture encompasses all the shared meanings, beliefs, morals, values, and customs of a group of people. It is a defining characteristic of a society and shapes the behavior, attitudes, and norms of its members. A reference group refers to a group of people that an individual uses as a standard for comparison and evaluation of their own attitudes, values, and behavior. Family is a social unit consisting of individuals related by blood, marriage, or adoption. A cognitive frame refers to the mental construct individuals use to organize their perception of reality. An evoked set is a group of brands that comes to a consumer's mind when they are considering making a purchase.

Question 13

Natalie and her fiancé Dow are planning their wedding.She knows her mother wants her to have a traditional church wedding with a Roman Catholic priest officiating.Natalie would like to have an informal ceremony on the beach,since that type of wedding has become popular with her friends.Furthermore,Dow is from Thailand and would like to have a monk officiate.Natalie and Dow's wedding decisions are most influenced by
A) impulse,habitual,and limited problem-solving processes.
B) functional and psychological profit.
C) universal,retrieval,and evoked sets.
D) cognitive,affective,and behavioral environments.
E) family,reference groups,and culture.

Accepted Answer

Natalie and Dow's wedding decisions are most influenced by their family's expectations, their reference groups (friends), and their respective cultural backgrounds, since Natalie's mother wants a traditional Roman Catholic wedding, Natalie's friends are into informal beach weddings, and Dow wants a monk to officiate, reflecting his Thai culture.

Question 14

Consumers use and process different aspects of advertising or messages.__________ yields greater attention and deeper processing,and leads to strong attitudes and purchase intentions.
A) An external locus of control
B) High involvement
C) Low involvement
D) Differential content
E) Internet advertising

Accepted Answer

High involvement means that the consumer has a strong interest in the product category and will spend time processing the information in the advertisement. This leads to greater attention and deeper processing, resulting in strong attitudes and intentions to purchase.

Question 15

The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers' decisions.
A) situational
B) psychological
C) shopping
D) interpersonal
E) economic

Accepted Answer

The situation of raining influences the consumer's need to purchase an umbrella.

Question 16

Christopher bought Timberland boots because he felt they were perfect for his outdoor activities.Patrick bought the same kind of boots because he felt they were stylish,especially with the logo clearly visible.The psychological factor driving Patrick's behavior is
A) a functional need.
B) lifestyle.
C) his universal set.
D) learned behavior.
E) his evoked set.

Accepted Answer

Patrick's behavior is driven by his perception of the boots as being stylish and reflecting his personal sense of fashion or lifestyle. This is a psychological factor that stems from his own desires and preferences, rather than a functional need for the product.

Question 17

Steve wasn't sure what kind of salsa he wanted to get for his upcoming Super Bowl party.It seemed like there were dozens of varieties to choose from.He noticed that he could sample a few at a station in the store.He tried four,rejected two,and bought several jars of the two he really liked.He also ended up buying a different-and more expensive-kind of tortilla chip after tasting it.Marketers identify this as a success story of
A) learning.
B) decision rules.
C) social factors.
D) advertisements.
E) in-store demonstrations.

Accepted Answer

The success story is attributed to in-store demonstrations as the customer was able to sample the salsa and ended up buying a different type of tortilla chips after tasting it.

Question 18

__________ factors,such as the purchase situation,often override or influence psychological and social issues influencing consumers' purchase decisions.
A) Situational
B) Extended habitual
C) Postpurchase dissonance
D) Interpersonal
E) Economic

Accepted Answer

Situational factors, such as the purchase situation, can override or influence psychological and social issues influencing consumers' purchase decisions. For example, the urgency of the need, the availability of alternatives, time constraints, and physical surroundings can all affect a consumer's decision to purchase a particular product or service. Therefore, situational factors play a crucial role in shaping consumers' behaviours and should be taken into account by marketers when designing marketing strategies.

Question 19

Many Hollywood movie stars were among the first to buy electric and hybrid vehicles.These stars often become __________,influencing other consumers' behavior.
A) reference groups
B) internal loci of control
C) cultural icons
D) cognitive parameters
E) evoked images

Accepted Answer

Reference groups are groups of people with whom individuals identify and whose behaviors and attitudes they adopt. Hollywood movie stars can act as reference groups when they purchase electric and hybrid vehicles, influencing other consumers to follow their lead.

Question 20

Thanh has to decide which college to attend.This is the most important,riskiest,and most expensive decision she has ever made.She will be engaged in
A) low-involvement decision making.
B) extended problem solving.
C) habitual decision making.
D) prepurchase dissonance.
E) limited problem solving.

Accepted Answer

Thanh is facing a high degree of risk and expense with this decision, indicating that she will likely engage in extended problem solving. This involves extensive search and evaluation of options, as well as a high level of involvement in the decision-making process.

Quiz 6: Consumer Behavior

Before going on his first business trip to China,Brad asked his Chinese American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter.Brad is trying to avoid __________ business blunders.

Paula is about to open a new hardware store.She is making decisions regarding lighting,colors,and layout of merchandise.Paula knows these __________ factors will influence consumers' purchase decisions.

Many states have laws regulating the prices businesses charge during emergencies like hurricanes.These laws are designed to protect consumers whose __________ state may impair their ability to make sound purchase decisions.

Beverage firms sometimes hire attractive young people to sit at fashionable bars,sipping the company's latest product offering.The firms hope these "models" will serve as a(n) __________ and influence consumers.

A consumer's external social environment includes

The consumer's level of involvement can lead to two types of buying decisions: and .

Jennifer's spending decisions are heavily influenced by her family,her peers,and her religious education.These influences on her spending decisions are all ________ influences.

Where Caroline grew up,everyone knew everyone else,no one locked their doors,and a person's word could be trusted.When she went to work in another part of the country,she was surprised by how few people had similar values and beliefs.Caroline had to adjust to __________ differences.

Limited problem solving usually relies on

There is a saying "Never go to the grocery store hungry." This saying suggests that a consumer's __________ state may adversely affect purchasing decisions.

The shared meanings,beliefs,morals,values,and customs of a group of people constitute its

Consumers use and process different aspects of advertising or messages.__________ yields greater attention and deeper processing,and leads to strong attitudes and purchase intentions.

The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers' decisions.

Christopher bought Timberland boots because he felt they were perfect for his outdoor activities.Patrick bought the same kind of boots because he felt they were stylish,especially with the logo clearly visible.The psychological factor driving Patrick's behavior is

__________ factors,such as the purchase situation,often override or influence psychological and social issues influencing consumers' purchase decisions.

Many Hollywood movie stars were among the first to buy electric and hybrid vehicles.These stars often become __________,influencing other consumers' behavior.

Thanh has to decide which college to attend.This is the most important,riskiest,and most expensive decision she has ever made.She will be engaged in