Greg is working as a marketing trainee for an online music and video retailer. His boss called a meeting for next week with one thing on the agenda: "Bring with you your ideas about how we can gain a competitive advantage." Greg plans to provide the following response:
A) create a management-driven environment with lots of employee training.
B) create a customer-driven environment where we constantly try to create customer value.
C) restructure the organization so that there is always a manager on duty to chat with online customers who are having problems with their orders.
D) always match the promotions of our competitors. Price is the only thing customers care about.

Question

Quizplus · Accepted Answer

Creating a customer-driven environment where the company is constantly trying to create customer value is the best approach to gaining a competitive advantage in the online music and video retail industry. This can involve offering personalized recommendations, creating a seamless purchasing and delivery experience, and providing excellent customer service. Focusing solely on price may attract customers in the short term, but it is not sustainable and will not necessarily lead to long-term success.

Greg Is Working as a Marketing Trainee for an Online