Education marketers have learned that the primary motivations of most nontraditional college students are self-respect and self-fulfillment. Understanding the values of this market segment allows marketers to
A) emphasize the benefits these consumers are looking for in a college education.
B) lower the price for this market segment.
C) offer alternative courses based on geographic location.
D) employ loyalty marketing strategies.
E) use micromarketing strategies.

Question

Quizplus · Accepted Answer

By understanding the motivations of nontraditional college students, marketers can emphasize the benefits that these consumers are looking for in a college education, such as personal growth, career advancement, and improved job prospects. This can help to attract and retain these students by demonstrating how obtaining a degree or certification can satisfy their desire for self-respect and self-fulfillment.

Education Marketers Have Learned That the Primary Motivations of Most